Promising Business 2020

Low Investment Business Ideas



1. Blackhead Removal
If you’re looking for low investment business ideas, you probably want to start with products that are low cost but with a mass audience appeal. This was one of the most popular business ideas in 2018 but it’s been growing again proving that this could be a long-term, low investment business to start. The interesting thing about blackheads is that they never go away. You can use products countless times and they just keep coming back. Why’s that interesting? Well, for starters it means you can continue selling products for years to come. But it also shows that this niche isn’t going away. Plus, with this niche, you can expand into other verticals within skin care.

So, let’s break down how marketing can work for this business. First, you need to start with a blog. This is gonna be a long-term business so building out that foundation from day one to write about blackhead removal, skin care, and beauty will help you become an authority in your niche down the road. You need to ensure your strategy is strong so be sure to write long-form blog posts of at least 2,000 words per article, update the article every six months for accuracy/content freshness, and optimize each article for one main keyword and three or four secondary keywords.


2. Back Massager
With people sitting in sedentary positions all day long, it’s no wonder that back pain is such a huge market. A quick Google search with the Keywords Everywhere extension installed, shows that there are 246,000 monthly searches for “back pain.” And most of the secondary keywords include works like relief, remedy, and causes. So it seems like people are interested in knowing where the pain steps from and how to stop it. By selling back massagers, you can help minimize the symptoms your customers feel while solving a massive problem. Not everyone can afford to get a professional massage to minimize their symptoms, but back massager can help alleviate some problems.

To promote your back pain business idea, you need to focus your marketing around the problem you solve. A little trick to find those with back pain issues is to create a blog post about back pain. Write an article that mentions how to solve it. Then on social media, add hashtags on Twitter and LinkedIn while sharing your article. You’ll need to have a Google or Facebook pixel installed on your website just before sharing. People who find your article and read it will likely be experiencing problems with their back. Once they visit your website, you can have a retargeting ad win them back. The interesting thing about this strategy is that it makes your ads more effective because Facebook will now better understand who your ideal customer is since you’ve driven qualified traffic to your website.

3. Photo Printer
With MySpace losing songs on their platform due to a server issue, it might be a good time to save a hardcopy of your Facebook, Google Drive, and online photos in general. While photo printers may seem like a blast from the past, the nostalgia element added with a fun twist can help bring back print photos. Business ideas that revolve around photography can include a photo printer as one of its items. So your printers don’t need to be part of a standalone niche.

Getting your business idea out there will need to include two main components: a hint of nostalgia and a highlight of security. You can create funny 90s themed videos of people printing their pictures and storing it in a box. Highlight that this is a way of keeping your memories safe.

4. Voice Translator
As time goes on, the world becomes wider. Business ideas around translation will be a huge market to go after. Even Google Translate gets 277 million monthly searches proving that people need all the help translating they can get. If you’re a business owner, selling to an international audience with text in different languages will help you reach more people. If you’re a traveller, you’ll be able to communicate your needs and wants with the help of a translator tool. Fortunately, you can sell products like voice translators which can translate several languages on the fly.

Promoting business ideas like this one require focus on job titles. If you’re targeting people on Facebook, you can target people with roles that require a lot of travel like CEOs, entrepreneurs, flight attendants, pilots, and digital nomads. They’ll likely find the device helpful in their communications with business partners or those involved in everyday interactions.

5. Reusable Bags
As people become more conscious of the waste they produce in their homes, some are starting to use reusable bags to lower the amount of plastic waste. Business ideas centered around preserving the environment can help you build a social conscious brand. On Oberlo, we’ve seen increased sales lately for reusable bags showing that people do want to minimize their waste. Mesh bags can be used to store produce, toys, or other essentials.

Socially conscious business ideas need to showcase the environmental impact a customer can have with a simple change. You can create content around saving marine life or lowering plastic waste which many are on board with. And by showing that your product is the solution to these problems, you can help customers take action with their change.

Best Fashion Business Ideas


1. Athleisure
Business ideas like athleisure stun the world by changing the game. Athleisure was virtually non-existent prior to April 2014. But with the sudden growth in athleisure being used for everyday wear, even workwear, it’s seen a sudden spike that continues to grow. By 2022, the athleisure market is expected to be worth an astounding $215 billion. Holy smokes. That’s a whole lot of change for a fairly new niche. And when experts are asked if this trend will soon pass, the experts consistently say “no.” So, if you’re looking for business ideas that are popular, profitable, and here to stay, athleisure is the one to start out with.

Taking your athleisure business idea to the next level can be done with the help of influencer marketing. Take a look at mega-brands like Fabletics for inspiration. Since they’re a larger scale brand they’ve worked with influencers like Demi Lovato, Kelly Rowland, and being co-owned by Kate Hudson herself. When starting out, don’t feel discouraged. You can actually tap into micro influencers to help your business idea take off. Since it’s women’s clothing, you could focus on Facebook ads, Instagram, and Pinterest to promote your products.

2. Streetwear
The streetwear niche has been steadily growing over the years. Up until 2020, it’ll be growing at a stable 5% increase each year. The $300 billion dollar industry can hold its own weight in the fashion world proving that fashion sub-niches can still be ultra profitable and successful for new business owners. Startup ideas like streetwear are perfect for business owners looking to cater their fashion lines to men as men’s streetwear is exceptionally popular right now.

Streetwear is a niche example that can be marketed on popular social platforms like Instagram. Having influencers take custom photos with your streetwear clothing can help you create a professional brand as younger people are starting to lean towards luxury streetwear brands. You can also run ads on both Facebook and Instagram to find your target audience. If you’re targeting a younger demographic, you can also create a Student Rep program and pay influential students to promote your brand to people throughout their campus for some strong word of mouth marketing.

3. Women’s Dresses
Business ideas that involve women’s dresses are ultra competitive but they’re also super popular too. We’ve been scouring women’s fashion websites for a while now and have noticed an interesting trend. While most fashion websites include drop-down to categories, we’ve noticed that many brands actually add “Dresses” in the top navigation while bundling everything else under a Clothing dropdown. The prominence of “Dresses” proves that it’s one of the most popular women’s clothing items for many retailers.

Ecommerce business ideas like selling women’s dresses can be heavily promoted via ads. The great thing about clothing is that they’re often great at capturing the impulse buy. A shopper sees a dress they like on Facebook or Instagram, pulls out their credit card and makes a purchase without carefully contemplating the decision. Running ads on Facebook and Instagram will likely be your best bet for attracting the sale. Also, if you have an audience built up, you can also run email campaigns to drive traffic to your website.

4. Workwear
Workwear is one of those good business ideas that you can take in a number of directions. There’s the work safety niche which has specialized workwear such as safety shoes, scrubs, eye protection and more. Or you can go into the business man’s workwear and sell suits, ties, dress shoes and other men’s fashion. There’s also women’s workwear where you can sell professional clothing for women such as conservative dresses, blazers, blouses and more. It doesn’t make sense to combine all of these niches since they all serve different audiences. However, within each of these business ideas there’s a lot of room to expand into other verticals.

Marketing your workwear brand depends on which audience you serve. For example, if you sell specialized workwear, you’ll likely be targeting people who work in the trades such as construction or nursing. You’d be selling products like safety shoes and scrubs. However, even within that niche you’d find that you can’t do a one size fits all ad. The person who’d buy safety shoes is very different than a nurse looking for scrubs. Men’s workwear may even be considered men’s fashion in some aspects. For example, if you sell suits you might choose to target those who work in finance or law. In the women’s workwear niche, you’d likely market to women aged 23-34. If you sell professional work apparel, you might choose to target women who work in business, public relations, law, administration, or within a government role. As you can see, this is a business idea that can be taken into many different directions, depending on which niche you focus on.

5. Plus Size Clothing
Plus Size Clothing is one of the top business ideas of 2019. Last year, we saw more callouts for inclusion and diversity. More retailers are expanding their store collections to include clothing that fits every body. Since more manufacturers are offering greater size collections, there’s also more variety in clothing styles. Plus size clothing, as a standalone niche, allows you to fine tune your marketing directly to the plus sized audience. It allows women to shop on a website without worrying about finding the right size. You could expand to this business idea and also add plus sized clothing to your fashion store. However, avoid creating categories called ‘Plus Sized Clothing.’ For example, retailer Suzy Shier calls their collection ‘Curve Appeal’ while their URL is optimized with the keywords ‘plus sizes.’

Plus sized clothing can be marketed in countless ways. You can go the organic traffic route and optimize your website for keywords like ‘plus size dresses’ or ‘plus sized clothing.’ As a fashion business idea, you can also successfully market on Facebook or Instagram. While you can include product posts on Facebook, you can also add a viral element to your posts which can help skyrocket your page’s engagement and following. You can add body positive images, inspiration articles, and viral videos about loving yourself no matter what. This viral approach has worked well for me while working within the fitness niche. Videos, especially, help skyrocket your pages engagement over time. You’ll want to have Facebook ads running at the same time which will naturally help boost overall engagement as well.

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